PASA has published its updated strategy for 2026–2030, Shaping the Future of Pensions Administration.
The strategy sets out PASA’s direction for the next five years as it looks to build on its strong foundations and play an increasingly visible and influential role in shaping pensions administration, policy and standards. It places a clear emphasis on improving member outcomes, recognising strong administration as one of the most direct routes to better member experiences.
PASA defines member outcomes as the quality, clarity and timeliness of the services, communications and support members receive to help them better understand, manage and make decisions about their pensions.
The strategy is built around six strategic pillars:
- Member Outcomes and Value
- Policy Influence and Regulatory Leadership
- Standards, Data, Technology and Industry Resilience
- Content, Communication and Digital Transformation
- Community Engagement, Professional Recognition and Membership Growth
- Effective Governance and Delivery
PASA’s activity will be delivered across three phases. Year 1 will focus on strengthening foundations, clarifying responsibilities and defining future delivery. Years 2–3 will focus on implementing and scaling activity, including digital and content transformation, deeper policy engagement and targeted engagement across member organisations. Years 4–5 will focus on demonstrating impact, sustaining leadership and evidencing improved outcomes across the industry.
David Fairs, Chair of PASA, said: “Administration has never been more important. The industry is facing increasing complexity, greater regulatory expectation and significant change in how members access, understand and engage with their pensions. Strong administration sits at the heart of good member outcomes, and PASA has an important role to play in supporting the standards, capability and collaboration needed to deliver them.
“Our updated strategy is ambitious, but practical. It builds on PASA’s established strengths while setting a clear direction for the future. We’ll continue to support the industry through guidance, standards, accreditation, policy engagement and practical collaboration, but with an even sharper focus on influence, evidence and impact.”
The strategy also commits PASA to assessing success based on outcomes rather than activity. Measures will include evidence of PASA’s influence in policy and regulatory development, growth in membership and engagement, adoption of PASA Guidance, Standards and Accreditation, increased reach across PASA’s content and digital channels, and evidence of improved member outcomes.
Lucy Collett, Operations Director at PASA, said: “This strategy reflects both where PASA is now and where the industry needs us to be. Our role is to help bring people together, share practical expertise and support better administration across the pensions landscape.
“A key part of this strategy is making sure PASA remains responsive and forward-looking. That means strengthening our policy engagement, modernising how we share content, supporting the professional recognition of pensions administration and helping the industry respond to developments in areas such as data, AI, resilience, cyber and fraud.”
PASA will review progress at each quarterly Board meeting, with an annual review to ensure the strategy remains relevant and responsive to industry developments.
The full strategy, Shaping the Future of Pensions Administration: Strategy 2026–2030, is available on the PASA website here.