Alan Clay

Alan Clay, Head of Strategy for Customer Data Solutions at LexisNexis Risk Solutions, is a specialist in the use of data across the customer lifecycle.  Alan has wide experience of implementing systems including data capture and verification at the point of registration / authentication, through combining data sources across different systems to create a single customer view, to tracing customers with whom organisations have lost contact.  Clearly the on-going management of identity data is key, but enrichment through the use of 3^rd party data to enhance 1^st party data supports both data currency and improved decision making. This said, it is important to recognise the roles and limitations of 1^st party and 3^rd party data in creating the optimal data ecosystem.