Banafsheh has over 15 years’ experience working in the pension industry. Banafsheh joined like minds (uk) ltd in 2018 and currently provides strategic engagement and communication support to a wide range of projects and clients, including pension engagement and financial education. Prior to joining like minds, Banafsheh spent 9 years at Kingfisher plc where she managed the award-winning member communication and education programme for its group pension scheme. She delivered the first engagement pension app which was purely created to improve understanding and engagement amongst employees. With her in-house and previous third party roles, Banafsheh has a broad knowledge of pension administration, engagement and governance.